- Israeli startup Hour One permits customers to make avatars, or “digital people,” utilizing AI.
- In April 2022, Hour One introduced it raised a $20 million Sequence A spherical led by Perception Companions.
- Right here is the 11-page pitch deck they used to woo buyers.
Digital people are not imaginary characters in sci-fi novels. There are digital influencers with hundreds of thousands of followers, like Miquela, and corporations are utilizing avatars instead of people to make work extra environment friendly.
Hour One, an Israeli startup based in 2019 by CEO Oren Aharon and CTO Lior Hakim, is among the firms serving to to create these “digital people,” or AI-generated avatars.
The platform permits customers to generate movies that includes avatars, with out code, utilizing AI.
Customers can choose from a spread of pre-existing characters or mannequin a personality on an actual individual. They will then insert the textual content they need the avatar to say, selecting from over 35 totally different languages and quite a lot of accents, and add photos to accompany the avatar and function a background. A video with a speaking “digital human” is generated inside minutes.
Hour One’s purchasers use the service to generate avatar-led movies like language classes, product tutorials, or HR and recruiting movies.
The corporate features on a subscription mannequin, which begins at $49 a month for 18 minutes of movies per yr. Many purchasers have enterprise-grade offers which can be negotiated on a case-by-case foundation, relying on how and the way usually they use the platform.
Hour One at the moment works with company purchasers like NBC Common and Defiance Media on video content material creation that includes the AI-generated avatars.
Some purchasers use the self-service platform Hour One gives, known as “Reals,” to generate fully-produced movies routinely. Others have a extra direct relationship with the corporate and a extra personalized expertise.
In late August, the corporate introduced a brand new characteristic known as “Information,” which permits customers to pick out from a spread of 3D newsroom environments to position their digital information anchor. Defiance Media, a 24/7 information outlet, was one of many first Hour One purchasers to strive the characteristic.
“Video is probably the most pervasive media,” mentioned Natalie Monbiot, head of technique at Hour One. “We wish to work with video. We do not wish to work in precise immersive media, that requires headsets, however we wish to create the impact of immersiveness, as a result of that pulls folks in additional.”
—Ian Beacraft (@Ianbcraft) August 23, 2022
The corporate raised a $5 million seed spherical in 2020 and went out to buyers once more in late 2021. In April 2022, they introduced a $20 million Sequence A led by New York-based Perception Companions.
It wasn’t tough to persuade buyers, Hour One cofounder Aharon mentioned, including that it was useful that the corporate had movies illustrating how the service works that they dropped at pitch conferences.
Additionally they used a pitch deck, which they despatched buyers after assembly them. The deck additionally included movies, which helped present proof of idea.
“The movies which can be proving each the use circumstances, proving what our prospects are saying, proving the know-how, exhibiting the standard,” Aharon mentioned. “We market ourselves with movies that we are able to create utilizing our know-how and doubling the proof relating to how the method works.”
Learn via the 11-page pitch deck Hour One despatched to buyers to lift a $20 million Sequence A spherical:
Word: The unique pitch deck included movies inside a PDF presentation. These movies are linked within the description of the corresponding slide.